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Customer loyalty programs are brands within brands. How they resonate with consumers depends on a sound loyalty strategy and execution. As a retailer, you can evaluate your strategy and execution by gauging customers’ reactions to their loyalty experience. What might your typical customer be thinking about your program as they’re waiting to check out?

Difficult times have a way of showing you who your real friends are. And, the uncertainties consumers are facing during the pandemic are quickly revealing to retailers whether they've truly cracked the loyalty code with their customers.

Social commerce is more than making a social feed shoppable. It’s a marketing sandbox, a whole new level of engagement with younger shoppers—and a $90 billion industry. It’s not just an e-commerce buzzword, either. Brick-and-mortar retailers that are active on social media can better engage with consumers and completely transform the in-store experience.