Turn guest data into smarter marketing and measurable growth
Unify guest data across multiple channels and use AI to automate targeted engagement and loyalty offers. Drive more visits, increase spend, and build deeper loyalty with smarter programs, ranging from simple, set-it-and-forget-it campaigns to true 1:1 personalization.
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Attract, retain and grow your customer base
Aloha Consumer Marketing
Aloha Consumer Marketing by Voyix is an intelligent loyalty and marketing solution that removes barriers from customer data analysis and enables you to create and deliver personalized guest engagements that drive revenue.
Customer data platform
Consolidate guest data across customer touchpoints in near real-time to see a 360 view of the guest
- Consolidate data: Capture data from transactions, items, non-spend events, custom first-party data and third-party data
- Automate analysis: Guests added and removed from segments as events occur
- Create personalized experiences: Unified data and machine learning give you the right insights to drive better engagement
Loyalty management
Drive incremental behavior changes that can result in higher lifetime value
- Run smart, unique campaigns against your guest data and segments
- Leverage individual customer life cycles to launch win-back campaigns
- Activate non-promotional campaigns and reward types to stay in touch with customers
Communications orchestration
Get creative with email and mobile communications with a suite of easy-to-use content creation tools and delivery formats
- Trigger relevant, timely messaging based on spend and non-spend behaviors
- Send the right message to the right people at the right time on the right channel
- Understand the impact your marketing activities have with advanced reporting
Offer management
Enable creation, eligibility, expiration and redemption of coupons, offers and promotions
- Incentivize and motivate guests to take specific actions
- Engage both identified and anonymous guests
- Manage validation and redemption of discounts and coupons
Key features
- Customer data platform and customer segmentation
- AI-powered segmentation and pre-configured campaigns
- Machine learning and AI-powered intelligent insights
- Content scheduling and distribution via SMS, MMS, and email
Unified software to support marketing and customer experience outcomes
Enable offers, rewards, and campaigns to be informed by how customers shop and dine, using data and marketing tools designed to support stronger performance.
Accelerate ordering and fulfillment across restaurant formats
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Quick service
NCR Voyix delivers a platform that helps your QSR teams keep orders moving and operations resilient.
Fast casual
We help operators support consistent experiences, making it easier to scale and manage growing complexity across locations.
Casual dining
Connect front-of-house and back-of-house workflows on one unified platform, so your teams can deliver great hospitality.
Fine dining
Our platform brings together kitchen execution, payments, guest insights and operations to help teams deliver superior hospitality.
Frequently asked questions
What is Aloha Consumer Marketing?
Aloha Consumer Marketing is a comprehensive loyalty, marketing and customer data platform that enables restaurants to create personalized campaigns, manage loyalty programs and measure marketing ROI.
Is Aloha Consumer Marketing more than a loyalty program?
Yes. It combines loyalty management, offers, marketing orchestration and a customer data platform (CDP) to support personalized engagement across the guest lifecycle.
What problem does Aloha Consumer Marketing solve for restaurants?
It helps restaurants move beyond one-size-fits-all marketing by using unified guest data and automation to drive more relevant, effective engagement.
How does personalization work?
The platform unifies guest data across channels to create a 360-degree view of individual guests, enabling targeted offers and communications based on behavior and preferences.
Do guests need to download an app to participate in loyalty?
No. Guests can participate in loyalty programs without downloading a separate mobile app.
What types of campaigns can restaurants run?
Restaurants can run personalized loyalty rewards, targeted offers and automated marketing campaigns designed to increase frequency, ticket size and retention.
How is marketing performance measured?
The platform provides attribution and reporting to help restaurants understand campaign effectiveness and marketing ROI.
See other restaurant solutions
Discover how NCR Voyix supports connected dining experiences with a unified commerce platform designed for restaurants.
Ordering & Fulfillment
Reduce friction and keep orders moving, whether guests order at the counter, table, kiosk, mobile, drive-thru or delivery.
Restaurant operations
Support more efficient restaurant operations with real-time insights into inventory, kitchen, and workforce performance that help teams improve workflows and manage costs.
Payments
Simplify transactions and reduce complexity with flexible and scalable payment processing. Manage orders with end-to-end payments built for fast-paced restaurant environments.
Accelerate what’s next
See how NCR Voyix can help your restaurant business accelerate new possibilities for your operations and experiences.