Design Logic in Action with Logitech
Design is key to the success of brands new and not so new.
Fortune recently excerpted a passage of a book co-written by Ismail Amla, EVP of Professional Services at NCR, that discusses how a new CEO, Bracken Darrell, brought design thinking to Logitech. His focus on design and innovation spurred a new wave of growth for the company.
The article shares how, even with declining demand for computer peripherals, Logitech was able to use design thinking and an innovative mindset to find new opportunities and drive growth.
“Design is what takes products from ordinary to extraordinary – and the companies behind those products, too,” said Ismail.
To learn more, read the Fortune article and check out the book.
NCR Corporation (NYSE: NCR) is a leader in transforming, connecting, and running technology platforms for self-directed banking, stores, and restaurants. NCR is headquartered in Atlanta, Georgia, with 35,000 employees globally. NCR is a trademark of NCR Corporation in the United States and other countries.
NCR VOYIX Corporation (NYSE: VYX) is a leading global provider of digital commerce solutions for the retail, restaurant and digital banking industries. NCR VOYIX transforms retail stores, restaurant systems and digital banking experiences with comprehensive, platform-led SaaS and services capabilities. NCR VOYIX is headquartered in Atlanta, Georgia, with approximately 16,000 employees in 35 countries across the globe.
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Michael Nelson
NCR Corporation
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Scott Sykes
NCR Corporation
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