Grocery gourmet: modern shoppers’ new favorite dining spot
As Gen Z and Millennials gain buying power, they are defining where and how they eat; one of the biggest concerns of these generations of buyers is rising prices. Consumers, especially consumers who’re just starting out, have felt the pinch of rising grocery costs as well as rising restaurant prices. Because of this, they’re on the hunt for more budget-conscious shopping and dining – which has the effect of turning grocery stores into gourmet hangouts.